I’ve been going to conventions all my life, most of that time as a SF fan, but in the last decade or so as an “industry professional” – however loosely you want to define that term. I don’t know how professional I am, but I’ll take any excuse to get off the computer once or twice a year, leave the house, and remind myself that I’m not a brain in a jar. The advent of social media has been a boon for authors in many ways, but in terms of wasting less time on social media it has been a disaster.
That’s the first tip I would give prospective author-conventioneers: Don’t get so bogged down with social media that you neglect to fully inhabit the here and now. Maybe you can do both, but for me, going to a convention is a rare and welcome break from suckling that ubiquitous electronic teat; a few precious days of freedom from the soul-stealing engines of Infotania – don’t waste it! The virtual cocoon will still be waiting when you get home.
Having said that, it can be a weird and uncomfortable transition going from the womb-like peace of your computer desk to the mob scene of a busy convention hall. Let’s face it, very few authors are in this line of work because we love to party. We’re loners. I’m sure that writing in solitude year after year would be unbearable torture for someone who needs a lot of people around to distract them from the pointlessness of their existence. Well, writers often have the opposite problem – to paraphrase Greta Garbo, “Ve vant to be alone.”
Therefore, my second piece of advice in coping with conventions is to limit your exposure. When you start feeling like you’re either going to collapse or explode, just call it a day. Go back to your hotel room, swim in the pool, take a nap, watch cable and order pizza. Or take a walk around the city. Chances are you’ve never been there before – snag a few dazed-looking fellow authors and hit the town. One of my favorite things to do when I’m in San Diego for Comic-Con is to go out on the half-day fishing boats. It’s a great way to meet interesting, queasy people, and I find that being on the open sea for a few hours is the perfect antidote to the indoor crowd surfing at the Con. Just don’t forget to take a shower.
There was a time when I could stay in a convention all day, endlessly thrilled by all the costumes and movie paraphernalia (“Look, it’s the STAR WARS issue of American Cinematographer!”), and I still get a jolt of nostalgic pleasure from silly things like being able to sit in the actual DeLorean from BACK TO THE FUTURE. But these days I find that if I spend more than a few hours aimlessly wandering a convention floor, it makes me feel as though I’m being dogpiled by Wookiees. And seeking out authors and artists I admire is often just awkward, since I never know what to say without gushing like a fanboy and embarrassing both of us.
Being a fan is no longer enough. What I need nowadays is to have a job to do, a panel or a signing to attend, a booth I can sit in with other jaded lugs like me – in other words, some professional reason to be there. There’s nothing I like more than meeting people who share my interests, especially if they’re familiar with my work, but I can’t just randomly mingle and hope to bump into them. That’s a recipe for despair.
Which brings us to my third suggestion: Get your name on the marquee. In other words, make sure you and your publisher have some kind of author event(s) arranged beforehand so that you don’t have that terrible sense of loitering, of being a creepy hobo lurking amid the throngs of teenage gaming fanatics. If I’m not slated to sit on at least one panel, forget it. And I wouldn’t recommend going to a party unless you have friends there: Nothing is more demoralizing than finding that the only person interested in talking to a random stranger who claims to be an “author” is another random stranger who claims to be an “author” – except that he hasn’t actually written anything in his life, and is looking for someone to co-author his torture-porn novel (“Like SAW, only more extreme!”).
However, it’s a whole different story if you’re up on a stage with a microphone. That confers upon you the aura of legitimacy, of celebrity, and if you’re lucky enough to be on a panel with people more famous than yourself, all the better. That makes you the contender! You’re the earnest underdog that everyone’s rooting for, just like ROCKY and THE KARATE KID. This is your chance to steal the limelight by making your book sound so damn interesting that nobody can resist it. Turn on the charm! Be funny! Which brings me to my final bit of advice: Bring crib-notes.
It can seem a bit daunting looking out across a crowded room – you feel so naked with all those eyes watching you. Just don’t panic. Remember that everybody’s naked under their clothes; we’re all equally ridiculous, so there’s no reason to be shy. Just take a deep breath and start talking.
See? It’s easy.
Thanks for reading!
–W.G. Marshall
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