Even using the term “reviews” is ambiguous nowadays. There’s no longer a No Man’s Land between the opinion of the average reader and that of the professional reviewer. There’s a million ways in which reviews have become personal; the line between reviews and word of mouth is unclear at best nowadays. The Internet offers opinions on demand, and sometimes those opinions hurt.
In this context, I’m excited about seeing how a Thomas Roche book fares in today’s opinion-market. I got fuck-all for reviews back in the day, when I, you know, published books and stuff. I’ve had about ten books published under my own name, and I think I’ve gotten fewer than ten reviews in published sources.
First-time authors expecting dozens of reviews may wish to know this. At least in my experiences, reviews in publications don’t just happen; they happen more often than not because a publicist makes them happen, or because one’s last book got sufficient “buzz.”
I never wrote or edited the same thing from year to year long enough to get any “buzz” at all, really, which I think contributed to my lack of reviews. And since all of my books came out before the entirety of human culture migrated by truck from the page to the internet — so they were more or less before the go-to place for reviews was the reader who posts her or his opinions online, rather than zines, magazines, and “online zines,” as we charmingly called them back then (most of you were probably in diapers). The world of “reviews” today is so different than it was ten years ago that it’s almost incomprehensible. Whereas reviews used to be (mostly) generated by a small group of readers, they’re now generated by all readers. Any reader can be a reviewer, with just a few keystrokes. But are “reviews” on social networking platforms like Good Reads or in stores like Amazon really “reviews?” (more…)
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Some people say they don’t look at reviews. Others try not to look at them, and eventually succumb. Not only am I not going to lie and say I’m one of those people, I fully admit that I embrace reviews. At least I did in the beginning…
And sometimes it isn’t. That’s the magic of dreams, literature, and art.