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Posts in the "Managing promotion vs. writing vs. your personal life." Category

  • I’ve never been especially good at balance. There was a stretch in jr. high where I grew 13 inches in 12 months. It was ridiculous. Pants busted at the seams as if I’d been exposed to large doses of gamma radiation. My arms seemed longer by the minute, so I was constantly sweeping breakable things off tables and smacking people in the face. And I tripped over my enormous feet at every opportunity. “Clumsy” doesn’t begin to describe the freak show that was Jeff Salyards. It took me years of organized sports to learn how to adjust to my body, to develop some dexterity, to actually be sort of, dare I say, athletic. But to this day, if I’m spacing out instead of concentrating on spatial awareness, I still revert back to that clumsy kid—banging my head, tripping over my pigeon-toed feet (up or down stairs, thank you very much), knocking things over.

    “Jeff,” the astute reader might say, “you do realize the topic this week is balancing writing, promotion, and a personal life, not your slightly amusing but off-topic anecdote about—”

    Yes, yes I do. But my physical balance pretty much mirrors the balance in the rest of my life as well. I’ve never been good at prioritizing, procrastinate like there are awards at stake, get caught daydreaming and drifting far too much, neglect to use any kind of reliable system for tracking things, and have perfected a smoke and mirrors show to distract people from the fact that I’m generally improvising as I go. Shoot, I can barely keep a checking account balance. (more…)

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  • This column was supposed to be posted on Tuesday.  It’s Friday.  So much for juggling the Writer’s “R’s”.

    Like many others, I had virtually no clue what living ‘a writer’s life’ meant.  Like many others, I hoped it involved lots of time to write while my editor and agent took care of the little things like arranging readings and keeping my schedule free to write.  Maybe even stop by with a bottle of Irish whiskey, offer some sage advice from their years in the business.  That’s what they do in the movies… 

    Ha. (more…)

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  • Years ago, well before I got the offer from Night Shade to publish my first trilogy, I’d heard about the promotion angle, namely that authors need to sell themselves once they’re published. Have a ready-made platform already? That’s great, but it’s only a starting point. And for those that don’t, you’re going to have to forge your own audience.

    Trouble is, it’s one thing to hear you need to be ready to self-promote and another thing altogether to actually do it. Some people are really gifted at it. Or at least it seems that way from the outside. Look at Mary Robinette Kowal. She’s not merely a good writer, she’s an awesome self promoter with a ton of energy and talent. She’s always coming up with new ideas, trying new angles, keeping the ones that work and tossing the ones that don’t.

    Look at Pat Rothfuss. Yes, he gained a platform with the runaway success of his first novel, but he’s a natural storyteller and a gifted blogger. His posts are, to varying degrees and at various times, witty, funny, insightful, and touching. It makes you want to support him that much more, to spread the word about his books. It makes you want to keep hanging around his blog and that can only keep his work fresh in your mind.

    Look at Paul Genesse, an author and editor who is tireless, extremely personable, and always positive. It’s infectious. Just talk to him at a convention and you’ll see what I mean. His can-do attitude and bedside manner (Paul’s a cardiac nurse) leaks over not only into his friendships, but into his writing and promotional efforts as well. He takes his strengths and channels them to help spread the word about his writing.

    Look at Myke Cole, another high-energy author who uses his background in the military and U.S. Coast Guard to his advantage, calling on his brothers and sisters at arms for a bit of a boost. And why not? His military-fantasy series that starts with Control Point is tailor made for the fantasy and military fiction fans in our armed forces. Myke is another tireless promoter that also bares his soul about the challenges facing an author who makes a leap of faith and dives into writing full-time as Myke did.

    These four writers are promoting to their strengths. They’re taking what they’re good at and turning it into buzz and excitement for their writing, and it helps sales, no matter that their work has generated buzz of its own.

    And that’s the first piece of advice I have: to look to your strengths. Use what your good at already, your experience in life. Leverage that in your promotional efforts. It can be as simple as blogging about those things that drove you to write your book. It can be part of a promotional campaign, using your background to share your areas of expertise, your interests, because believe me, if you’re passionate about what you’re writing about, your fans (and potential fans) will be too.

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  • In a utopian world, the writerly life would involve lie-ins and leisurely mornings, perhaps commencing with a perusal of the world news in order to inform yourself, alongside a perfectly brewed double espresso or three before retiring to the Shed (because there would, of course, be a theoretical Writing Shed in the theoretical garden of the theoretical house). This world would contain no day job. Instead each day (wait – each weekday, for there would be weekends, in which fun things were done) would involve Actual Writing, conjuring up sentences and stories and plots and characters and dialogue and ideas and getting them down on the page.

    Alas, sadly this remains, and doubtless shall remain for some if not all time, the trappings of fantasy. Like many other writers, I juggle a day job with the creative side of writing and the business side of writing. And if you’re going to be a professional writer, the two go hand in hand. The creative side hardly needs explaining; but perhaps the greatest consensus on writing advice is to write often, and it’s not easy to carve a piece of time out of every day.

    Roald Dahl's writing shed

    Roald Dahl's writing shed - what every writer needs

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  • Paul Tobin

    This week my fellow authors and I are all talking about managing time as a writer. That is we will all talk about it, if we have the time. You might note that some of us have missed a post here and there. Don’t judge us too harshly. When I became a professional writer, I had no idea how much of my writing time would be devoured by the day-to-day demands of being a writer. There’s a chunk of time that’s needed to write. A chunk of time needed to work on the business of being a writer. And there’s time for a personal life. I’m lucky enough to make my living as a writer… but most writers also have “daily job” thrown into the mix. I’m in awe of people who can do all of this. Jeff Salyards, for instance, has three daughters, and that he’s able to find time for everything marks him as superhuman as any of the characters in my Prepare To Die! novel. I myself have no children, no pets, and only one plant in the house… so my responsibilities are quite low, and I certainly don’t have to worry about teenage boys eventually wanting to date my African Violet, despite how it occasionally flowers in a delicate and alluring manner.

    When you got it, flaunt it.

    The fact of the matter is, I can easily put in a twelve hour day of writing, all without working on a single project. I’ve had weeks where I, barring only rewrites, didn’t have a chance to work on an actual project. Interviews and blogs take time. A lot of time. And emails chomp through my days like black holes. If I have a day when I write 30 emails, I consider myself lucky that I got off so easily. Even working on my twitter is a part of my professional life, because it’s as important for an author to remind readers that we exist as is it for Ford trucks to show television advertisements, and for Gillette razors to remind you that the mere act of shaving summons an aroused woman into your steamy bathroom.

    So, how does one organize time for everything? Frankly, it’s a question I wouldn’t mind solving myself. My own version of solving it involves scrambling. All the time. scrambling. It’s like all my various deadlines and responsibilities are whizzing around me at all time, like flies. If a particular fly gets too close, I’ll swat it. Smack! That’s one deadline solved.

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