Like a lot writers, I keep a file of story ideas. Actually, I keep two–one for SF and fantasy ideas, and one for interesting nonspeculative storylines/scenarios that might serve as the scaffolding for a SF or fantasy idea. Even if I write until I’m 100, I won’t have time to turn them all into stories or novels. Each time I start something new, I have to make choices, and one of the choice points is, do I write what I want to write most, or do I write what I think is likely to be popular? It’s never quite that straightforward, and often if you’re excited about an idea, readers are likely to respond enthusiastically as well. But, feet to the fire, if I have to lean one way or the other? Easy. I write what I think is likely to be popular.
There are unflattering words we sometimes ascribe to writers who make the choice to write based on what they think will sell, but let me elaborate on my thinking.
Over the years I’ve often heard or read this piece of advice: write what you love. The thing is, some of the things I love most are things most readers wouldn’t find all that interesting. For example, I am fascinated by collecting, and would love to write something that centers around collecting. I’m an avid collector. Original comic art is first and foremost, as might be evident by my new novel Hitchers, but at one time or another I’ve collected autographs, baseball cards, movie posters, first edition SF books and more. Over time I’ve learned that unless you’re talking to another collector, never, ever talk about collecting. Only other collectors find collecting interesting; everyone else’s eyes glaze over in a hurry if you bring up collecting. Now, I’m sure it’s possible to write a stunning novel that centers around collecting (there may even be some are out there), but it would be an uphill battle.
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